Agile Insights
Timely, actionable insights to use across the organisation. Self-service, or done for you.
Agile Insights is our approach that leverages technology, publicly available data and quick-turnaround primary research to gather a 360-degree view of the market and customer.
Agile Insights delivers timely, actionable insights that can be used in brand, communication, marketing and product innovation, as well as solid insights on competitors, market dynamics and campaign performance.
Agile Insights isn’t for everyone; it’s for those who understand that the world has changed, and research and brands need to be agile in how they understand and react to customer and market dynamics.
Using this approach, we layer social, search and research datasets to deliver a range of solutions for brands, or enable clients to do this in-house. Â
- Market Research, category analysis, competitive analysis & strategy
- New market entry
- New business/pitch support
- Innovation & concept development
- Rapid brand tracking
- PR/Corporate Communications/Crisis Management
- Voice of the customer
Listen
- Desire & discussion
- Unfiltered social content
- Historial data (up to 10+ years) + real time listening
- Segmentation & classification
Observe
- Intent & enquiry
- Search behaviours
- Questions being asked
- The interplay of social and search
- Attitudes and interests
- Channels & devices
Ask
- Refinement & validation
- Survey with the specific questions that can't be answered
