THIS IS

Blackwood
Seven

Blackwood Seven is a SaaS platform for Total Marketing Modelling that enables advertisers to plan and predict marketing investments in a volatile world.

Blackwood Seven

ANSWERING MARKETING’S BIG QUESTIONS

How do we measure the impact of competitor campaigns on our sales outcomes?
How do we quantify marketing’s contribution to top-line growth?
How do we bridge short and long term optimisation?
How do we balance marketing mix against business and brand targets?
What happens to our sales if we stop investing in brand advertising?
If we had an extra $1 million to invest, where should we put it, and what will the outcomes be?

What is your objective?

CUSTOMER ACQUISITION MODEL

Quantify the effect of your media investments and marketing activities across all channels.

CHURN PREVENTION MODEL

Understand the internal and external factors that impacts churn and how to use marketing resources to prevent it.

BRAND OPTIMISATION MODEL

Identifies the drivers of your brand value and quantifies the impact from each positive and negative driver.

Understand, optimise and predict media spend

across all channels with unified measurement and
Total Marketing Modelling.

Attribute marketing and media investments to sales

Attribute

Generate AI-optimised media plans

Estimate the business value of your brand

Hamilton AI is Blackwood Seven’s SaaS

cloud platform identifying and predicting marketing effects. Using advanced mathematical techniques ideal for marketing analytics, Hamilton AI can understand the entire ecosystem of your media investment – the synergies between channels and the impact of external factors. There are models for sales, growth, profitability, customer retention –  even brand equity.

Hamilton AI’s predictive capabilities make it possible to generate actionable, optimised media and marketing plans on the fly, using a platform anyone on the team can drive.

With an AI-based core using advanced

mathematical techniques ideal for media analytics, Blackwood Seven can understand the entire ecosystem of your media investment – the synergies between channels and the impact of external factors – and provide easy-to-understand prescriptive analytics on how to invest media to drive improved outcomes. 

With an almost frightening level of predictive accuracy.

HamiltonAI

HamiltonAI

With an AI-based core using advanced

mathematical techniques ideal for media analytics, Blackwood Seven can understand the entire ecosystem of your media investment – the synergies between channels and the impact of external factors – and provide easy-to-understand prescriptive analytics on how to invest media to drive improved outcomes. 

With an almost frightening level of predictive accuracy.

It’s all accessible in a platform that updates with new data and refits the model when things change, ideal for dynamic market situations.

Book a meeting with us?

Download a Blackwood Seven case study and a white paper about Total Media Modelling