THIS IS
Blackwood
Seven
Blackwood Seven’s HamiltonAI is a SaaS platform for MMM and Unified Marketing Measurement that enables advertisers to plan and predict marketing investments in a volatile world.
ANSWERING MARKETING’S BIG QUESTIONS
Understand, optimise and predict media spend
across all channels with unified marketing measurement and optimisation.
Attribute marketing and media investments to sales
Generate optimised media plans to improve ROI
Quantify the business value of your brand
Hamilton AI
Blackwood Seven’s holistic marketing mix modelling platform identifies and predicts marketing effects. Using advanced mathematical techniques ideal for marketing analytics, Hamilton AI can understand the entire ecosystem of your media investment – the synergies between channels and the impact of external factors. There are models for sales (revenue, profit, customer acquisition), managing a portfolio of products/brands, customer retention, brand equity, and even the ability to quantify the strength of your creative.
Hamilton AI’s predictive capabilities make it possible to generate actionable, optimised media and marketing plans on the fly, using a platform anyone on the team can drive.
What is your objective?
CUSTOMER ACQUISITION MODEL
Quantify the effect of your media investments and marketing activities across all channels. With the new Total Marketing ROI model (TM ROI), you can even measure the indirect impact of brand on all media activity individually.
CHURN PREVENTION MODEL
Understand the internal and external factors that impacts churn and how to use marketing resources to prevent it.
BRAND OPTIMISATION MODEL
Identify the drivers of your brand value and quantify the impact of each positive and negative driver. Learn more about Brand Measurement.
Model the ecosystem of effetsd
With an AI-based core using advanced mathematical techniques ideal for media analytics, Blackwood Seven can understand the entire ecosystem of your media investment – the synergies between channels and the impact of external factors – and provide easy-to-understand prescriptive analytics on how to invest media to drive improved outcomes.
With an almost frightening level of predictive accuracy.
HamiltonAI
HamiltonAI
With an AI-based core using advanced
mathematical techniques ideal for media analytics, Blackwood Seven can understand the entire ecosystem of your media investment – the synergies between channels and the impact of external factors – and provide easy-to-understand prescriptive analytics on how to invest media to drive improved outcomes.
With an almost frightening level of predictive accuracy.
