Cookies are with us a little longer

Google is, yet again, pushing back its plan to get rid of third-party cookies in Chrome to the back half of 2024, according to their¬†company blog. This is a good time to look at what you’re doing to protect your first-party cookies (these are the tags/trackers from external providers but in the context of your […]

Smarter marketing budget planning

For Australian marketers buried in planning budgets for the new financial year, Blackwood Seven offers the ability to do bottom-up or zero-based budgets, accounting for all the external factors, to drive highly accurate outcomes.  This ability to turn the historical insights from MMM into tangible, prescriptive analytics one of the key USPs for the platform. […]