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Ground Control innovates market solutions. We layer world-leading technologies to Understand, Optimise and Predict marketing outcomes.​
Get the beginner's guide to TikTok
Ground Control now brings you the technologies of Falcon.io and Paladin as part of Brandwatch, giving you an end-to-end suite of the best-in-class tools for modern research, social media management and influencer marketing.
Learn more
Ad-Bots and Ad-Blockers are Skewing Your Analytics
Between bots infiltrating your campaigns and humans blocking your attempts to track them, your digital analytics are skewed.
Learn more
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We help businesses leverage data and AI-enabled technologies to better Understand, Optimise and Predict marketing outcomes.​
Get the beginner's guide to TikTok
Ground Control now brings you the technologies of Falcon.io and Paladin as part of Brandwatch, giving you an end-to-end suite of the best-in-class tools for modern research, social media management and influencer marketing.
Learn more
Ad-Bots and Ad-Blockers are Skewing Your Analytics
Between bots infiltrating your campaigns and humans blocking your attempts to track them, your digital analytics are skewed.
Learn more

Who we work with

WHAT WE DO

Understanding

Consumer trends and market insights for your own business, to support internal business cases or new business pitches.
What is being said about brands, using public posts and an enterprise’s own data.
The online content consumed by your target audience.
The impact of pricing, creative, external events, and competitor campaigns on media and business outcomes.
The de-duplicated truth about how your campaigns are performing.
Find out more

YOUR TARGET AUDIENCE

WHAT WE DO

Understanding

Consumer trends and market insights for your own business, to support internal business cases or new business pitches.
What is being said about brands, using public posts and an enterprise’s own data.
The online content consumed by your target audience.
The impact of pricing, creative, external events, and competitor campaigns on media and business outcomes.
The de-duplicated truth about how your campaigns are performing.
Find out more

YOUR TARGET AUDIENCE

WHAT WE DO

Optimisation

How you talk to your prospective and existing customers.
Budget allocation at a channel, publisher and placement level.
The right budget for your required outcomes, with zero-based approaches.
Audience creation and activation based on your own bespoke requirements.
Resource usage supporting reporting, campaign performance and social listening.
Find out more

WHAT WE DO

Optimisation

How you talk to your prospective and existing customers.
Budget allocation at a channel, publisher and placement level.
The right budget for your required outcomes, with zero-based approaches.
Audience creation and activation based on your own bespoke requirements.
Resource usage supporting reporting, campaign performance and social listening.
Find out more

WHAT WE DO

Prediction

Impact of reducing budgets, removing publishers, and re-flighting.
Media plan outcomes for any possible scenario you want to run.
How unexpected and novel events will impact business outcomes.
Find out more

WHAT WE DO

Prediction

Impact of reducing budgets, removing publishers, and re-flighting.
Media plan outcomes for any possible scenario you want to run.
How unexpected and novel events will impact business outcomes.
Find out more

As local partners, we help with sales, onboarding, and capability enablement, and also layer them together for modern marketing solutions. You can get a trial, demo and/or proof of concept project to demonstrate value.

Our Technologies

Brandwatch logo

Find meaning in the billions of conversations happening online about your products, your brand, and your competitors, written by your customers, your prospects, and those that influence them.

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GWI-Global-web-index

Tap into the world’s most revealing data for impactful consumer insights. GWI’s survey-led research gives you the answers you need on your target customers.

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PI Datametrics

Use Pi Datametrics to analyse your search performance, monitor industry and consumer trends and discover new opportunities to put your content in front of the most valuable searches.

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Black Wood Seven

Blackwood Seven takes a holistic approach to MMM, measuring MROI, quantifying brand/creative/external influences, and predicting business outcomes.

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Rescue Metrics

Ground Control Data is a consulting partner for RescueMetrics, a SaaS platform to recover lost cookie data due to ITP/ETP, privacy browsers and ad blockers.

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CHEQ

CHEQ Paradome is the world’s leading Go-to-Market Security platform, securing your on-site conversion, data and analytics, and paid marketing from bots and invalid users.

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Interested in launching a project with us?

Schedule a meeting
hello@grndctrl.com.au

Or send us a message

© 2020 Ground Control. All rights reserved

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What we do

Our Insights

Our Team

Our Technologies

BUSINESS CHALLENGE

Business moves quickly. You need information and updates in real time on what's happening to your business, industry and competitors.

crisis-control

Solution

Crisis Control brings together your team on the right information as it happens using live dashboards, data firehoses, smart categorisation, trend detection and realtime alerts to inform time critical decisions and get ahead of the issue.

Key Technology
  • Full Twitter and Reddit Data Firehoses for news as-it-happens.
  • AI-powered trend detection to understand drivers of conversation.
  • Customisable realtime dashboards and alerting.
  • 495 million publically available posts daily across Facebook, Instagram, Twitter, Reddit, YouTube, Online news, Forums, Blogs, Reviews and websites.