THIS IS

GWI

Tap into the world’s most revealing data for impactful consumer insights. GWI’s survey-led research gives you the answers you need on your target customers. That’s why the world’s biggest brands rely on GWI to shape their thinking.

Gathering data on consumers

GWI (formerly known as Global Web Index) gathers data on the behavior and perceptions of consumers across the world. Their vast, survey-led research provides brands with deep, actionable insights on their audience, easily revealed on the GWI platform.

GWI clients include big tech companies (Google, Meta, Spotify, Tiktok and many more),  as well as agencies of all sizes and flavours (global holding groups and local indies, in media, creative, social, digital, gaming, sports and PR), and corporates. Whilst all quite different, they all use these insights to create marketing that stands out to the people that matter.

Get closer to your audience

As a partner of GWI, we bring their globally-harmonised data and custom research services to businesses in Australia and New Zealand.

Not only can you leverage the existing data, GWI also makes it incredibly cost effective to conduct custom research and analyse in the the platform. 

48+ COUNTRIES

Compare global markets or deep-dive into specific regions to get local audience insights.

150,000+ Profiling POints

Profile your audience in detail, analysing robust data on interests, behaviours and more.

18M+ RESPONDENTS

Tap into a panel of consumers three times larger than GWI’s nearest competitor.

4,000+ BRANDS

Explore perception, engagement, ownership and more around the world’s biggest brands.

Get closer to your audience

As a partner of GWI, we bring their globally-harmonised data and custom research services to businesses in Australia and New Zealand.

46+ COUNTRIES

Compare global markets or deep-dive into specific regions to get local audience insights.

40,000+ ATTRIBUTES

Profile your audience in detail, analysing robust data on interests, behaviours and more.

18M+ RESPONDENTS

Tap into a panel of consumers three times larger than GWI’s nearest competitor.

4,000+ BRANDS

Explore perception, engagement, ownership and more around the world’s biggest brands.

Get rich data you know you can trust for those big decisions. Drill into the fine details and ask your audience anything – even the ones that are hardest to reach.

Book a meeting to discuss GWI or see it in action

GWI has an ever-growing selection of consumer trends reports. Connecting the Dots, The Slowdown Lowdown, Gen Z... One link to get them all.