For Australian marketers buried in planning budgets for the new financial year, Blackwood Seven offers the ability to do bottom-up or zero-based budgets, accounting for all the external factors, to drive highly accurate outcomes.
This ability to turn the historical insights from MMM into tangible, prescriptive analytics one of the key USPs for the platform. We help advertisers with the following types of questions:
- How much should we invest in media to drive the business outcomes required?
- How should we allocate budget across channels and publishers to balance MROI and sales targets?
- What is our brand equity and how much does brand contribute to the baseline of sales?
- What is the opportunity cost of the dollars locked into an annual publisher deal?
- How do we measure the impact of competitor campaigns on our sales outcomes?
- What is the bottom-line impact of reducing media spend next quarter?
- If I have to cut the budget, how to do it to minimise negative impacts?
(and so many more…)
If these questions resonate and you’d like to get some powerful modelling behind your marketing budget for the next financial year, please get in touch.
