Digital attribution and the death of rules-based models
Google has announced the demise of their old rules-based attribution, which has some agencies and clients up in arms. Is this really a bad thing, and hasn’t attribution already been superseded by modern MMM?
Cookies are with us a little longer
Google is, yet again, pushing back its plan to get rid of third-party cookies in Chrome to the back half of 2024, according to their company blog. This is a good time to look at what you’re doing to protect your first-party cookies (these are the tags/trackers from external providers but in the context of your […]
