Why we block ads

The Ground Control team has had the opportunity to do some sessions with the IMAA and the A-League to talk about what consumers really think about advertising and the particularly pressing topic: why people block ads. To fuel the discussion, we leveraged the data and insights available from GWI.  A couple of interesting insights worth […]

Cookies are with us a little longer

Google is, yet again, pushing back its plan to get rid of third-party cookies in Chrome to the back half of 2024, according to their¬†company blog. This is a good time to look at what you’re doing to protect your first-party cookies (these are the tags/trackers from external providers but in the context of your […]

When a recession hits, should you cut your performance budget?

Mi3Australia has written a relevant piece reminding us that we should really avoid cutting brand investment during a recession, and the performance marketing budget should be cut instead. This is definitely counter-intuitive for many businesses, especially those in the business who hold the keys to the marketing budgets. This is also a very good time to make […]