Sparkline is an analytics business focused on delivering actionable insights.
After producing hundreds of analytics audits across Google Analytics and Adobe Analytics, they have created an automated process that runs through the equivalent of 40-60 hours of manual audits to produce an actionable audit to ensure everything is set up properly.
Poor analytics implementations result in incorrect data, hindering analysis and decision-making, preventing proper execution of optimisation opportunities and leading to lost opportunity value.
Sparkline’s Analytics Auditor helps companies regain value from their web analytics data, and automate the most time-consuming processes behind maintaining clean data.
Analytics implementations break for a number of reasons
“Garbage in, garbage out”
Bad data wastes time, effort and money, and fuels poor decision making.
Audit results are accessible through an easy-to-use interface or exported to a document for wider sharing.