THIS IS

CHEQ

The leader in Go-To-Market security. Secure your data and analytics, on-site conversion and paid marketing from bots and invalid users, with the word’s leading Go-to-Market Security platform.

Invalid traffic (IVT) is disrupting your go-to-market efforts.

40% of all web traffic is made up of bots and invalid users. This affects marketing efforts by hurting spend efficiency, disrupting on-site conversion efforts and skewing business and marketing analytics.

Invalid traffic impacts business in multiple ways

Lost Revenue Opportunities

Invalid traffic diverts spend away from real visitors who can actually convert to paying customers. Remarketing, lookalike audiences and “smart” campaign optimisation technologies are all impacted by exposure to IVT.

Disrupted Conversion Efforts

Invalid traffic hurts your on-site conversion efforts, generating bad leads and hurting funnel metrics. How many of your CRO/UX tests have been impacted by IVT clicks and conversions?

Skewed Data & Analytics

Invalid traffic skews your marketing data and analytics, hurting visibility, measurement and decision making. You’re likely over-reporting total visitors and many of your conversion KPIs are impacted by IVT.

Invalid traffic impacts business in multiple ways

Lost Revenue Opportunities

Invalid traffic diverts spend away from real visitors who can actually convert to paying customers. Remarketing, lookalike audiences and “smart” campaign optimisation technologies are all impacted by exposure to IVT.

Disrupted Conversion Efforts

Invalid traffic hurts your on-site conversion efforts, generating bad leads and hurting funnel metrics. How many of your CRO/UX tests have been impacted by IVT clicks and conversions?

Skewed Data & Analytics

Invalid traffic skews your marketing data and analytics, hurting visibility, measurement and decision making. You’re likely over-reporting total visitors and many of your conversion KPIs are impacted by IVT.

CHEQ’s unique technology is powered by over 2,000 real-time cybersecurity tests

With a tag on the site directly (or via a tag manager), CHEQ enables blocking of IVT in PPC platforms that ad tag-based solutions don’t operate in, so it’s complementary to IAS, DoubleVerify, MOAT and other similar ad serving-based solutions. With a tag on the site, CHEQ can deliver some unique capabilities:

  • Quantify and categorise IVT traffic from both paid and organic sources
  • Apply frequency capping to Google search ads and other PPC platforms (with custom rules and treatment for your business – this feature alone is often worth the investment)
  • Block bots from firing your martech and analytics tags (unskew your digital analytics and clean up your digital audience lists)
  • Log-level transparency to calibrate traffic and monitor other forms of fraud (eg affiliate-based chargeback fraud perpetrated by humans, not bots)

CHEQ is the first cybersecurity platform designed for marketers

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Download CHEQ's report on The Impact of Invalid Traffic on Marketing