THIS IS

CHEQ

Ground Control is a Consulting Partner for CHEQ, the leader in Go-To-Market security. CHEQ Paradome is the world’s leading Go-to-Market Security platform, securing your on-site conversion, data and analytics,  and paid marketing from bots and invalid users.

Invalid traffic (IVT) disrupts your go-to-market efforts.

When bots and invalid users make up 40% of all web traffic is made up of bots and invalid users, your marketing efforts are affected through reduced spend efficiency, disrupted on-site conversion efforts and skewed business and marketing analytics.

Invalid traffic impacts business in multiple ways

Lost Revenue Opportunities

Invalid traffic steals opportunities for spend to reach real visitors who can actually convert to becoming customers. Remarketing, lookalike audiences and “smart” campaign optimisation technologies are all impacted by exposure to IVT.

Disrupted Conversion Efforts

Invalid traffic affects your on-site conversion efforts by contributing bad leads and lowering funnel metrics. How many of your CRO/UX tests have been impacted by IVT clicks and conversions?

Skewed Data & Analytics

Invalid traffic adds noise to your marketing data and analytics which hurts visibility, measurement and decision making. You’re likely over-reporting total visitors and many of your conversion KPIs are impacted by IVT.

Invalid traffic impacts business in multiple ways

Lost Revenue Opportunities

Invalid traffic diverts spend away from real visitors who can actually convert to paying customers. Remarketing, lookalike audiences and “smart” campaign optimisation technologies are all impacted by exposure to IVT.

Disrupted Conversion Efforts

Invalid traffic hurts your on-site conversion efforts, generating bad leads and hurting funnel metrics. How many of your CRO/UX tests have been impacted by IVT clicks and conversions?

Skewed Data & Analytics

Invalid traffic skews your marketing data and analytics, hurting visibility, measurement and decision making. You’re likely over-reporting total visitors and many of your conversion KPIs are impacted by IVT.

CHEQ’s unique technology is powered by over 2,000 real-time cybersecurity tests

With a tag on the site directly (or via a tag manager), CHEQ enables blocking of IVT in PPC platforms that ad tag-based solutions don’t operate in, so it’s complementary to IAS, DoubleVerify, MOAT and other similar ad serving-based solutions. With a tag on the site, CHEQ can deliver some unique capabilities:

  • Quantify and categorise IVT traffic from both paid and organic sources
  • Apply frequency capping to Google search ads and other PPC platforms (with custom rules and treatment for your business – this feature alone is often worth the investment)
  • Block bots from firing your martech and analytics tags (unskew your digital analytics and clean up your digital audience lists)
  • Log-level transparency to calibrate traffic and monitor other forms of fraud (eg affiliate-based chargeback fraud perpetrated by humans, not bots)

CHEQ is the first cybersecurity platform designed for marketers

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Download CHEQ's report on The Impact of Invalid Traffic on Marketing