People-based marketing measurement & attribution

We add a layer of person-level understanding to our measurement of brand and marketing campaigns. 

For brand tracking, surveys are delivered as a recontact approach to a panel of respondents who have already completed a comprehensive survey to help uncover 40,000+ profiling points around demographics, media habits, interests, social platforms, sports, gaming, online activities and much more. So, we don’t just give you the aggregate numbers around your brand KPIs, we help you understand the audiences behind the numbers for actionable media and communications changes.

For marketing attribution, we are using a generative AI platform that rebuilds customer journeys across all offline and online media. We start with the conversion and work backwards, using a backbone of synthetic data representative of the national population. So, not only do we know how the customer journey works in relation to your media activity, but we can also help you understand the common patterns across different demographics and geographies for much more actionable media optimisation. 

Fundamentally, a people-based approach allows a better understanding of the metrics and a clear path forward to optimise. 

The people who understand people always win.