THIS IS
RescueMetrics
A surprisingly large share of your digital analytics and conversion data is being lost due to tags failing to fire (“signal loss” and cookies being either blocked or given a short shelf-life, which is likely impacting at least 20% and up to 60% of your digital data.
Ground Control Data is a consulting partner for RescueMetrics, a SaaS platform to recover lost digital marketing and analytics data due to ITP/ETP, privacy browsers and ad blockers.
Whatever marketing attribution you’re using – last touch, data-driven multi-touch attribution, or even modern MMM and unified measurement, RescueMetrics will improve the quality and quantity of data informing the process.
Reveal the true performance of your digital marketing campaigns.
- Certain audience segments are big users of ad blockers, which tend to block all marketing and analytics tags, and although they’re blocking display and video ads, they still see and respond to PPC ads, and you can’t track.
- More affluent segments flock to Apple devices and the Safari browser, which messes with your cookie tracking.
- Facebook app ads won’t track properly for ~96% of iOS users, unless you have CAPI installed.
This means you are basing decisions on where to allocate the marketing budget and how to optimise campaigns based on incomplete data. Automatic bidding tools will optimise to outcomes that can be tracked, and you may see an erosion of value by not adequately targeting your actual best audiences.
RescueMetrics automatically works with 32+ adtech, martech and analytics platforms. You don’t need to make any changes on those platforms, they will simply see an increase in visits, conversions and revenue from when RescueMetrics is installed.
- Automatically install Facebook’s Conversion API (CAPI)
- Extend the shelf life and collection of cookies
- Avoid lengthy and ineffective server-side tracking set-ups
- Remove data discrepancies caused by tracking preventions and signal loss
RescueMetrics automatically works with 32+ adtech, martech and analytics platforms.
You don’t need to make any changes on those platforms, they will simply see an increase in visits and conversions/revenue from when RescueMetrics is installed.
- Automatically install Facebook’s Conversion API (CAPI)
- Extend the shelf life and collection of cookies
- Avoid lengthy and ineffective server-side tracking set-ups
- Remove data discrepancies caused by tracking preventions and signal loss
All decisions around media optimisation (bids, budget allocation, creative performance), attribution (last-touch or data-driven), and user experience (CRO, funnel analytics and A/B testing) will improve with RescueMetrics.
RescueMetrics converts your failed third-party data requests into successful first-party requests.
Agencies and performance marketers
love RescueMetrics.
Stay ahead of tracking technology changes
RescueMetrics is a future-proof solution for your digital data. New changes in AdTech and Tracking Prevention will be automatically managed by the platform.
See increased performance across all digital marketing channels
See an instant boost in performance for all digital marketing activity - both paid and organic. You’ll see more clicks and conversions in your ad platforms, and fewer new/direct/unknown analytics visitors (and more repeat visits).
Remove data discrepancies
The 20-30% gap in data between platforms causes problems for all performance marketers. No more confusion over which channel data to pay attention to. RescueMetrics closes the data gap across your entire marketing stack.
Make confident investments in the right channels
Whether you’re relying on last-touch, multi-touch or data-driven attribution, you will have better quality data to power decisions around investing in the right digital channels.
