Introduction to People-based Marketing Attribution

Interested in learning more about people-based marketing attribution and how it works? Here’s a quick presentation to give you an understanding. Summary: People-based Marketing Attribution, powered by Marketing Evolution, offers the big-picture benefits of MMM (Marketing Mix Modelling) with better speed, granularity, and actionability that comes from MTA (Multi-touch Attribution): Omnichannel Forecasting & scenarios (with multiple […]