Interested in learning more about people-based marketing attribution and how it works?
Here’s a quick presentation to give you an understanding.
Summary:
- People-based Marketing Attribution, powered by Marketing Evolution, offers the big-picture benefits of MMM (Marketing Mix Modelling) with better speed, granularity, and actionability that comes from MTA (Multi-touch Attribution):
- Omnichannel
- Forecasting & scenarios (with multiple KPIs)
- Unique person-level data gives an audience lens
- Deep media analytics with granularity down to creative/format level
- Improving marketing ROI by ~20+%
- It helps you answer marketing’s big questions, as well as smaller/more granular media questions with demographic and geographic insights.
- We start with conversions and build person-level journeys through predictive intelligence (a.k.a synthetic data + generative AI).
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The variation in people data makes this fast
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Get actionable recommendations within weeks
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Use months of data, rather than years
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Enables a test & learn approach
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