Social: The Neverending Story
With billions of active users across various platforms, social media has provided brands with an unprecedented opportunity to connect with new and existing customers to build both brand awareness and loyalty. Nike has a whopping 289.2 million followers across Instagram alone. To put it into perspective, that sphere of influence is nearly 200 million more […]
Is your social media listening really real-time?
The Power of the Firehose To quote the great philosophers and performers Cypress Hill, when the shit goes down ya better be ready. In this day and age, when there is a crisis situation, a new product launch, or some outrageous event has occurred, consumers go to their favourite one-to-many social media platforms to announce, […]
Culture Kings
Since its founding in 2008, the Culture Kings brand has stood for creativity, ingenuity, and plain coolness. Headquartered in Australia, this premium streetwear brand is a favorite among top musicians, athletes, and other style leaders. The company has grown fast since its founding. So fast, in fact, that community management has proven itself a difficult […]
Museums Victoria
Museums Victoria, Australia’s largest public museum organization, boasts a rich, dynamic history spanning over 160 years. Since 1854, the museum has progressively grown and evolved into an expansive institution that now comprises seven venues, 700 staff, and over 17 million collection items. Although it’s a governmental entity, from a marketing standpoint, Museums Victoria is tasked […]
Zambrero
Australian QSR franchise Zambrero first began in 2005 when founder Dr Sam Prince (a then 21-year-old medical student) realised there was a gap in the Australian market for fresh, healthy Mexican cuisine. In addition to addressing this market demand from a business angle, Sam had a larger vision: to use the business as a humanitarian […]
